PlayFit Health participation confirmed

November 8, 2011 at 1:34 pm | Posted in Uncategorized | Leave a comment
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OCTIE welcomes the participation of PlayFit Health Inc.

Playfit Health is rewarding you for your healthy habits. Their mission is to provide that extra motivation needed to get out and exercise! They are launching a mobile app, Playfit Mobile, that rewards your physical activity with real-life rewards from brands who care about helping you live a healthy lifestyle. For businesses, they’re leveraging this same mobile technology to create new social corporate wellness challenges which are actually fun for employees while driving the bottom line and reducing costs associated with physical inactivity.

Playfit strives to build a healthier and happier communities by tackling the problem of motivation to exercise. As a cross-platform mobile application, Playfit Mobile instills the motivation in you to exercise by rewarding you for your physical activity. Walk, run or bike your way to rewards, discounts, and special offers!

Playfit was started through The Next 36 entrepreneurship program in early 2011. The team at Playfit is made up of a mix of engineering know-how from the University of Waterloo and the University of Toronto fused with an avid road cyclist, a national team athlete and outdoors guru. They are funded by Anthony Lacavera, Chairman and CEO of WIND Mobile.

Their team includes:
Michael Del Balso, Co-Founder
Stephen Lake, Co-Founder
Aaron Grant, CTO
Jason Farris, Mentor
Anthony Lacavera, Investor

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